An Introduction to Data-Driven Decisions for Managers Who Don’t Like Math

A reading list.

A Refresher on Regression Analysis

Understanding one of the most important types of data analysis.

A Refresher on Statistical Significance

It's too often misused and misunderstood.

A Predictive Analytics Primer

What you need to know and ask.

When to Act on a Correlation, and When Not To

How confident are you in the relationship, and what is the risk of being wrong?

The 4 Mistakes Most Managers Make with Analytics

Collecting lots of data is not the hard part.

What to Ask Your “Numbers People”

Key questions (and their follow-ups) to advance your next metrics project.

How to Work Confidently with Numbers People

Build your analytical skills.

The Two Questions You Need to Ask Your Data Analysts

How the data was collected and how certain are the conclusions.

Can Your Data Be Trusted?

Flawed doesn't mean unusable.

The Persuasiveness of a Chart Depends on the Reader, Not Just the Chart

The psychology of data visualization.

Where Predictive Analytics Is Having the Biggest Impact

Companies are using big data for pricing, maintenance, and more.