An Introduction to Data-Driven Decisions for Managers Who Don’t Like Math

A reading list.

A Refresher on Regression Analysis

Understanding one of the most important types of data analysis.

A Refresher on Statistical Significance

It's too often misused and misunderstood.

A Predictive Analytics Primer

What you need to know and ask.

When to Act on a Correlation, and When Not To

How confident are you in the relationship, and what is the risk of being wrong?

The 4 Mistakes Most Managers Make with Analytics

Collecting lots of data is not the hard part.